Tips to Excel At Your Ecommerce Video Marketing Strategy

 Here are some useful tips to improve your video marketing for your ecommerce website.

1) Use Product Videos

Make landing pages pop up with product videos. It helps in increasing the number of conversions.

60% of consumers get influenced by product videos. It helps in customizing customer needs and expectations. Sell more with ecommerce video marketing using Animoto.

You can make a fascinating product or demo video to showcase on your e-commerce website. You can select a template and personalize your product videos. It will enhance e-commerce video marketing and boost your brand. You can check the best-curated product video apps like Smartzer.

Take a look at these product videos.

You can opt for comparison videos that help to enhance your competitive edge over others. Here are a few tips for product videos:

➔ Try to relate your brand with your customers in the most self-explanatory way.

➔ Make your videos short. Try to add some emotional strings to the video segment.

2) Commit to Using Good Testimonial Videos

The use of good testimonial videos will help you multiply benefits. It will drive people to your e-commerce store. Build trust with authenticity. Simply saying the product will help them doesn’t work. Show the results which customers want.

Make the benefits seem more reliable and real. Show the product in the testimonial video. It helps customers to imagine themselves with the product. It determines how well it fits their personality.

Address sales objections and common questions. Split-test a variety of testimonial video options.

One of the finest examples is Code academy. An interactive learning platform that offers free coding courses. It had set a pre-eminent video testimonial. It made students shift to lucrative careers in coding.  

The video was simple yet powerful. It proves that you need the right people to tell a true story and appeal to the audience

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3) Email Humouring

You need to spruce up your email marketing.

According to Carly Bryanna of Haitna, “Videos, along with emails, educate and engage with the audience. It can drive huge sales to your e-commerce store.”

The combination of visuals, cool graphics, and meaningful content is great. Providing useful content along with tutorials can make campaigns more engaging.

Here are a few tips for your e-commerce business.

➔ Opt for a new product launch with a premier seasonal campaign.

➔ Use the multimedia nature of emails to convey complex messages.

➔ Incorporate a welcome message to familiarize the audience with new brand offerings.

Videos and email go hand-in-hand like bread and butter. According to Hubspot, 88% of e-commerce businesses use video marketing as an effective tool. Incorporate personalized video emails into your strategies.

The thing about video consumption is that short and sweet wins hearts. Get creative to spice up your emails.

You can add GIFs to your video marketing emails. You can add a cartoon dance move or animations to spark the interest of your audience.

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