Brand Illustration – How Drawing a Compelling Visual Identity can take your Brand to new Heights?

A brand image needs to connect to the users and express the company’s message. It allows the user to instantly recognize that company across any social media, or any website, or on marketing content. A strong brand image is similar to an anchor as it helps the user feel a sense of attachment and fix value associations. A Brand Illustration system is key to creating an exceptional brand image to take your brand to new heights.

Why Brand Illustration is useful?

A Brand Illustration system has the ability to portray reality in a way that is delightfully uncommon yet familiar in a way, making it particularly useful if an idea is difficult to explain. It is a powerful way of cutting through all sorts of distractions and relates to complex emotions quickly. But why is designing a system of Brand Illustration useful? Why not try to create individual images as needed with their own distinct styles?

There are two reasonable answers to this obvious question…

• Language – A Brand Illustration design would be a way to enrich the brand’s visual language while also saying more nuanced things that a color scheme, logo, typeface, or words cannot convey on their own.
• Consistency –Consistent branding will create expectations for your brand to meet and people are more likely to reward met expectations with loyalty.

Brand Illustration systems will give your brand the ability to unfold your story with consistency on different platforms (print, web, social, etc.)

How to create a Brand Illustration design?

In case you’ve never worked on Brand Illustration design before, it would be preferable to consult a Brand Illustration company for their Brand Illustration services. If you still want to create Brand Illustration designs yourself, here are some key considerations that’ll bring clarity to your next project.

• Know your brand - As obvious as it sounds, it shouldn’t be overlooked. If you’re unaware of your brand, it is unlikely that your illustrations will resonate with your target audience. Knowing your brand does much deeper than merely knowing the visual identity. You’ll need to know what your brand wants to be? How you want it to be perceived? Whom are you trying to reach? Knowing your brand is not so complicated. If you know how to ask questions, read, take notes, and use search engines, you’ll be able to find everything you need.

• Be aware of the type of illustrations that are needed and how you’ll be using it

1. Does your brand need icon illustrations? Spot illustrations? Full frame illustrations?
2. Do you require Brand Illustration designs for an app? For a website? Or for both?
3. Will you be using the Brand Illustrations for printing or for packaging?
4. Are there any proportions or ideal dimensions that the Brand Illustrations will fit within?

• Perform ample visual research - Never think you know everything before you start the project. You must spend ample time and study a lot of images. Look at similar types of work by new and old photos, other illustrators, works of art, magazines, and real life. Always keep a sketch record anytime you research.

• Try going for a style that is both distinct and flexible - The Brand Illustration design you create needs to have a style to make it special. It must evoke emotions to make it seem memorable. Ideally, the designs you create should reside seamlessly alongside photography, text, and other graphic elements with confusing or overpowering the message that is being presented.

• Create a list of rules/criteria that the illustrations should meet - In case you’re facing trouble creation a collection of illustrations, simplify your problems by making simple rules for yourself. These could be arbitrary to your brand’s visual identity. Here is a list of examples to help you get started.

1. Using only certain type of crayons
2. Every illustration needs to include a square, a circle, and a triangle.
3. No illustration should have more than 2-3 colors.
4. The faces should only be drawn from a side profile.

• Never underestimate the importance of colors - Consider a strategy within your Brand Illustration designs from the early stages of your visual research. There was a fascinating new study named “Branded in Memory” that asked several people to recreate iconic logos created by top Brand Illustration companies from memory. That study found out that as high as 80% of the people were able to easily recall correct brand color schemes while shapes and visual elements were much harder to remember.

What makes Brand Illustration so meaningful?

Joy and Intuition tend to be the best friends of a brand illustrator agency. Branding seems to be one of the fields in which people often take themselves too seriously and say things like “Every design decision should be based on data”. Never let such problems harsh your mellow.

For professional designers and Brand Illustration companies, it’s a given that every element designed for a project should vibe with that brand. But at its core, it is a collection of drawings, so try having fun with Brand Illustration designs.

Should there be any reason behind the feel and look of illustrations that are presented to be clients? Yes. But never overthink every creative decision. The path to successful Brand Illustration services that are both enduring and meaningful will be paved by instincts, experience, and good old-fashioned hard work. The Brand Illustration cost and Brand Illustration price will be determined by these features and the reputation of the Brand Illustration agency.

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