Blog

In the recent decades, the animation industry’s success has been marked by astronomical growth in the gaming and creators arena.

Since it’s already a billion dollar industry, it pays more to see what’s in it for marketers, and how they can leverage the classical 2D and the versatile, and more realistic 3D animation techniques to light up their ad campaigns.

In this blog, we'll be covering the two most vital styles of animation, 2D and 3D animation. We’ll look at the striking differences, as well as the similarities between the two.

So, if you’re someone who adores animated content, but not sure how you could make use of it to your advantage in the marketing realm, then this blog is just perfect for you.

So, make sure to dive in!

1. 2D Animation: How’s it attractive for SaaS Products?

When it comes to marketing, 2D animation can be of a variety of services.

‍

Whether you want to create a logo animation, a brand mascot, a character-playing comic book, or even think of out-of-the-ordinary, and experiment with 2D animation for marketing your own software product.

Why not?

Classic appeal: 2D animation triggers nostalgia

The fact that 2D animation can be gold for marketers is evident through its classical appeal. It’s simple, beautiful, and nostalgic. Watching a 2D animated video is surely to kick in the nostalgia you and I have with our favorite Disney characters from your colorful childhoods.

Having your own 2D animated themed video with funny and witty characters can bring those childhood memories alive, making the experience far more memorable than a usual ad you would watch on social media. It pays more to consider this exciting option for your SaaS product.

Light on the pocket: 2D animation meets affordability

Ideally speaking any SaaS marketer or those striving in the B2B space, are always looking for a cost-effective way to market their product.

While the product is often technical, making it difficult for anyone to comprehend the message, you being a product marketer need to go out of the way, and come up with something that’s extraordinary not just for a presentation, but probably the best tool to aid faster comprehension.

‍

That’s where 2D animation outshines other forms of video style. You get to explain your product not just in a simple, aesthetically pleasing way, with classical animated characters, but more importantly you get to do it at a price that is perfectly reasonable. You do it on a budget.

‍

For producing quality animated videos on a budget, it’s best to opt for 2D animation services. Remember, as a marketer you’re already occupied with a lot of things. So, it’s best to delegate this technical aspect of creative production to a full-blown agency.

Iconic Brand Building: 2D animation is eye-gazing

You got 2D animation to tease nostalgia for your viewers. You got 2D animation as a cost-effective option for your video marketing campaign. Now let’s talk about how 2D animation can help you in building a solid brand, one that has its own authentic personality. A persona that is magnetic, and memorable for many.

‍

2D animation can work up multiple storylines with a bunch of cool characters. There’s no limit to your creativity. You can even reimagine history, and set your characters in the ancient regimes, or even arouse interest with a futuristic or quirky brand persona. There’s no limit to ideation. You can choose to have an iconic brand personality simply with the magic of 2D animation.

2. 3D animation: What can you reap from it as a marketer?

3D animation is your versatile option to produce game trailers, spell-binding character detailing for videos, music intros, and even video game reels. Delving into the world of 3D opens a ton of amazing possibilities for us marketers.

As you buckle up, and venture into this open world of virtual illustrations, you get to discover how realism meets imagination, and the possibilities are endless.

3D animation style: A tool to showcase Lifelike Luxury:

You get to step into the realm of 3D animation, where every frame pulsates with lifelike detail and depth. As a marketer, you are blessed with the delight of watching your favorite products come to life in stunning 3D, with textures so vivid you can almost reach out and touch them. It's a visual feast for the senses that leaves a lasting impact on viewers.

3D animation: Premium quality branding:

In contrast to 2D animation, when you opt for 3D, you have the opportunity to benefit from more premium branding. 2D is classic, but like it or not, 3D can be levels above 2D, especially when you have a technical product that must be showcased with its true dimensions.

It could be a sports shoe, a tech gadget, a handy machine or anything. If you’ve a product that must be exhibited in a 3-dimensional space to spark interest, and excitement, then it’s ideal to go for 3D animation services.

3D style: Perfect to illustrate technical concepts:

This is where I love 3D animation the most. If you’ve ever seen a 3D modeler work on, you must have noticed that a major part of their job is to model technical processes, environments, machines.

Moreover, 3D animation may also be useful in bringing to life ideas that portray exactly how an architecture or a room interior or car exterior may look like.

It breeds clarity in your thought, fosters faster comprehension, and could be really handy even for showcasing technical equipment used in the field of medicine.

3D animation: Ideal for creating immersive customer experiences:

This is where you can leverage 3D animation to bolster your marketing game to a whole new level. 3D animation is here to help you produce mind-blowing content. The depth, colors, detailing, sharpness, and smooth movement you get for your character in a 3-dimensional space is truly remarkable. It's irreplaceable. 3D animation hands you the superpower to create immersive experiences that blur the line between fantasy and reality. Think interactive tours, augmented reality campaigns, and jaw-dropping visuals that leave a lasting impression on your audience.